Darcy Norfolk

Real Estate Salesperson
Darcy Norfolk

Darcy's real estate marketing experience, knowledge of the rental industry, community involvement, her poise and determination make her a valuable partner to achieve the results you seek.

She migrated to Lake Placid in 2003, escaping the "rat race" in New York City and metropolitan area, with a mantra to "work just as hard without the commute." Her professional experience spans tourism and destination marketing, real estate and vacation rentals, technology and mobile computing, as well as business strategy, management and operations. As a child she spent every summer on the Raquette River with her family, and today is raising her own in the Adirondacks.

Darcy recently renewed her real estate license. She originally acquired her license in 2007 when she managed the Merrill L. Thomas rental department. With a team of three, Darcy oversaw 100+ rental properties, and managed the day-to-day operations, housekeeping, marketing and back-end technology to germinate a solid foundation of growth that continues today.

Prior to her move to Lake Placid, Darcy worked for more than 5 years in software and hardware marketing. She was the product manager for mobile computing products that still are used today by UPS, Wal-Mart, hospitals, restaurants, and retail stores. She spent one year living and working in Tokyo, Japan, where she was responsible for Asia-Pacific business development in mobile computing, bar code scanning and wireless technology implementations for the healthcare, hospitality and higher education industries.

As a full-time resident of Lake Placid she has worked primarily in marketing, of which 10 years were at an agency business. In her leadership positions, she always continued to execute tactics and manage accounts while also running the agency's business. From 2009 until 2016 she was the Account Executive or Account Supervisor for Merrill L. Thomas involved in strategy, the overhaul of www.adirondackestates.com as well as highly successful search-marketing program. From PR Director and General Manager to Executive Director and Sr. Director of Engagement, she was instrumental in the overall growth of the agency's operation and business until she departed in June 2016.

Darcy graduated from Hofstra University with a MBA and Canisius College with a Bachelor's Degree in Marketing and Business Administration. She resides in Lake Placid with her husband, Matthew Norfolk. Matthew is an attorney and partner at Briggs Norfolk LLP. They have three children, Rowen, Lincoln and Cecilia. Darcy is instilling her love of HGTV and sports in her children who waterski, downhill ski and play lacrosse and Darcy's passion, soccer. Darcy also makes time to mentor other future student athletes in her community as a soccer coach for the Lake Placid Youth Association (LPYAA) having just completed her sixth year. She is owner and founder of Agency Accelerate LLC, a business management, operations and marketing consulting firm. She is involved in the school's parent-teacher group (FRIENDS) and also serves as a board member for the Lake Placid Center for the Arts, LPYAA and New York Ski Education Foundation (NYSEF).

Darcy is about helping people as she has done in her career and in life. This continues today compounded with her knowledge and expertise in marketing and the industry, providing meaningful relationships for buyers and sellers. For more information contact Darcy at darcy@adirondackestates.com or (518) 524-6246.

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